Accessibility

Attitude Accessibility

Attitude accessibility concerns how quickly an attitude is activated from memory. Attitudes that are more accessible from memory are more predictive of behavior, influence what messages are attended to, and how those messages are processed, and are more stable across time. Unfortunately, little is known about how to change the accessibility of attitudes from memory

Accessibility

Accessibility Definition Accessibility refers to the ease with which an idea or concept can be retrieved from memory. Accessible constructs are those that are quickly retrieved from memory. Concepts that are accessible are important because a concept must be activated to be useful in guiding behavior or in influencing judgments. Concepts that an individual has

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