Affinity

Ingratiation and Affinity Seeking

People often try to get others to like them when initiating and intensifying romances, friendships, and even brief encounters. When they do this they are engaging in affinity seeking. For decades, scholars interested in relationships focused primarily on static variables associated with liking. For instance, research has long demonstrated that people who share similar attitudes

Teacher Affinity Seeking

McCroskey and Wheeless, the first to introduce the concept of “affinity” in the communication literature, defined it as “a positive attitude toward another person” (1976, 231). Bell and Daly expanded research in the area of affinity seeking in interpersonal communication. They defined “affinity seeking” as “the active social communicative process by which individuals attempt to

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