Apprehension

Communication Apprehension

Communication apprehension refers to one’s anxious feelings about communication. McCroskey defines communication apprehension as “an individual’s level of fear or anxiety associated with real or anticipated communication with another person or persons” (1977, 78). Communication apprehension has been one of the most studied individual differences in the field of interpersonal communication, under a variety of

Communication Apprehension and Social Anxiety

Communication anxiety/avoidance is one of the most studied phenomena in the field of communication. Communication apprehension (CA) is defined as “the fear or anxiety associated with real or anticipated communication with others” (McCroskey 1984). CA is problematic when anxiety reaches levels that interfere with goal attainment. Inherently social, communication apprehension is emotionally based, although CA

Communication Apprehension Intervention Techniques

Communication apprehension (CA) intervention techniques are systematic, empirically grounded methods employed in a variety of settings to reduce communication-related anxiety, most commonly in public speaking contexts, where many speakers experience stage fright. Communication scholars have developed, adapted, and tested a variety of effective methods to treat speech anxiety due to its pervasive nature and deleterious

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