The central question addressed by the concept of attitude–behavior consistency is whether people act in accord with their attitudes. In other words, does knowing a person’s attitude allow one to predict that person’s behavior? Our naïve theories lead us to believe that this is true: we assume that attitudes guide behavior. Although it may initially
Attitude-Behavior Consistency Definition The study of attitude-behavior consistency concerns the degree to which people’s attitudes (opinions) predict their behavior (actions). Attitude-behavior consistency exists when there is a strong relation between opinions and actions. For example, a person with a positive attitude toward protecting the environment who recycles paper and bottles shows high attitude-behavior consistency. The