Availability

Cognitive Availability

The term “availability heuristic” refers to a judgmental rule of thumb for estimating frequencies and probabilities. It states that individuals determine frequencies and probabilities “by the ease with which relevant instances come to mind” (Tversky & Kahneman 1973, 207). The logic underlying the availability heuristic holds that frequent and probable events are well represented in

Availability Heuristic

Availability Heuristic Definition The availability heuristic describes a mental strategy in which people judge probability, frequency, or extremity based on the ease with which and the amount of information that can be brought to mind. For example, people may judge easily imaginable risks such as terrorist attacks or airplane crashes as more likely than the

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