No industry exists without a product or service to offer to customers. For mass media organizations the product they offer is their content. The primary business of the mass media is to produce content – fill the broadcast hours, the print pages, the Internet site. Because of limits of time and space, selection of content
“Commerce” is a longstanding synonym for business as it is conducted in capitalist societies. It refers both to the institutions and practices of market economies and to the imaginative landscapes they produce. Commercial systems have two defining characteristics. Organizationally, they rest on the assumptions that competition between privately owned companies is the most effective way
Neither science based industry nor university involvement in commercially relevant science is a new phenomenon. In certain sectors, US firms employed scientists in the late nineteenth century, and examples of university-industry collaboration in the United States can be found in the early twentieth century. That said, the advent of the biotechnology industry in the late