Commodity

Audience Commodity

The audience commodity is the main product produced by media that earn their primary revenues from advertisers. Traditionally, advertiser-supported media have included newspapers, magazines, and commercial forms of radio, broadcast television, and cable television. Advertiser-supported media are often contrasted with media whose primary sources of incomes are audiences: books, recorded music, and films. Depending on

Commodity Feminism

Commodity feminism refers to the way feminist ideas and icons are appropriated for commercial purposes, emptied of their political significance and offered back to the public in a commodified form – usually in advertising. The term pays homage to Marx’s notion of “commodity fetishism” and is often framed within contemporary Marxist and feminist terms. The