Consistency

Attitude-Behavior Consistency

Attitude-Behavior Consistency Definition The study of attitude-behavior consistency concerns the degree to which people’s attitudes (opinions) predict their behavior (actions). Attitude-behavior consistency exists when there is a strong relation between opinions and actions. For example, a person with a positive attitude toward protecting the environment who recycles paper and bottles shows high attitude-behavior consistency. The

Cognitive Consistency

Cognitive Consistency Definition You have a friend named Jeff who likes to smoke cigarettes regularly. After attending a lecture on the grave cause-effect relationship between smoking and cancer, he quits. Why? This evening, you will be meeting with two people, Chris and Jean. You really like Chris, but you don’t like Jean. However, Chris really

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