Consumer

Consumer Informatics

In its broadest sense, consumer informatics can refer to that branch of the field of communications dedicated to understanding and improving the use of online information resources by the public. Online information resources have been made available to consumers in a variety of different market sectors, from airline ticketing and travel to the online distribution

Consumer Culture

Consumer culture, the creation and cultivation of self-and social meaning from the marketing, purchase, and display of commodified goods, is a central characteristic of modern and postmodern society. Although related to other forms of culture, such as commercial culture, material culture, and popular culture, it is a theoretically distinct realm that includes the symbolic qualities

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