Convergence

Symbolic Convergence Theory

Symbolic convergence theory (SCT), a general communication theory, explains the emergence of a common symbolic consciousness – one that contains shared meanings, emotions, values, and motives for human action – among participants in a small group, organization, or other rhetorical community. SCT, as developed by Ernest Bormann, John Cragan, and Donald Shields, among others, is

Convergence of Media Systems

A system is an assemblage of individual elements that together constitute a whole, with each component interacting with the others and with the outer world. Using this approach, a media system may be seen as consisting of different publishing entities, such as news agencies, the press, or television, which relate to each other. To give