Identity is one of the most prominent issues of contemporary organizations. Like individuals, organizations increasingly talk about “having” identities, seeking identities, expressing identities, and even changing identities. And the emphasis on identity is not idle talk. Having become an arena of managerial attention and concern, identity-related activities consume a growing amount of organizational resources and
Perhaps the best way to define corporate communication is to look at the way in which the function developed in companies. Until the 1980s, professionals responsible for communication within their organizations had used the term “public relations” to describe communication with stakeholders (a term still used in academic circles across the world). This public relations
Corporate design is an umbrella term for all of a company’s design-oriented approaches to creating and projecting products/services, messages, brands, and other business or cultural propositions to external or internal audiences. Corporate design points to a potentially value creating, integrating business function. It deals with many design matters, embracing much more than the company logo.
Corporate (or organizational) reputation refers to what is generally said about an organization. Corporate reputation is different than organizational identity by its focus on what other people say about the organization, rather than what the organization itself or its members say. Corporate reputation is distinguished from organizational image in the sense that it is generally
The concept of corporate social responsibility (CSR) comprises stakeholder expectations of the social, ethical, legal, and economic impacts of an organization. These expectations and the perceptions stakeholders have of an organization’s corporate social responsibility are central outcomes of business planning, management and operations, marketing, advertising, corporate communication, and public relations. Organizations seek to be perceived
Corporate ethics can be defined in several ways: conceptually, operationally, officially, and actually. Conceptual arguments about the definition of organizational ethics focus on questions of stakeholder status and are defined by two theories, stakeholder theory and social contracts theory. Operational approaches to increasing ethical behavior in organizations may be more or less proactive and are
Questions about moral and political philosophy necessarily entail a consideration of political economy, which comprises two fundamental and overlapping concerns: the relationship between government and business and the relationship between business and society. It is the second relationship that has spawned the notion of corporate social responsibility—which comprises a firm’s actions in that regard, or