Cross-Media

Cross-Media Marketing

Marketing refers to activities that promote and organize the distribution and sales of products to consumers. Specifying “cross-media” focuses on those activities that involve multiple media. As such, the term “cross-media marketing” can be used to describe two somewhat related phenomena: general marketing and promotion activities that cross media boundaries; and efforts to increase sales

Cross-Media Production

Mainly used to refer to news, cross-media production is the coordinated reporting of events in several media outlets (press, radio, television, Internet, mobile phones, and other mobile devices). The production can occur at a single integrated newsroom or involve collaboration among newsrooms from different media. The concept can also apply to other media products systematically

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