Diffusion

Diffusion of Information and Innovation

The Diffusion Paradigm Diffusion is a multifaceted perspective about social change in which people, innovations, and the media environment affect how rapidly change occurs. Scholars dating back at least to the German social philosopher Georg Simmel and the French sociologist Gabriel Tarde theorized about imitative behavior at the level of small groups and within communities

Diffusion of Responsibility

Diffusion of responsibility is a concept that has been employed in several fruitful ways in psychology. First, consider a collection of persons, strangers, that faces an unexpected situation, such as that of a person who is suddenly in distress. Intuitively it is clear that each member of the collection of persons feels less responsibility to

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