Emotions are fundamental to the human experience, so it is not surprising that advertisers employ emotional appeals to evoke specific feelings in consumers. Today’s commercials, print ads, and Internet interstitials generate a range of emotional reactions from humor and elation to shame and disgust, from arousal and fear to sorrow and pity. Emotions serve several
In 1884, William James asked the fundamental question about the nature of emotions in his famous article “What Is an Emotion?” More than 120 years later, psychologists still wrestle with this question, and a single, precise definition has proven elusive. Definitional precision has been difficult both because emotion is a word lifted from common language—it
Intergroup Emotions Definition Intergroup emotions refer to the specific emotional reactions that people feel toward a social group and its members. Intergroup emotions are closely related to the concept of prejudice. Both intergroup emotions and prejudice involve individuals’ feelings about social groups to which they do not belong; however, these two terms differ in the
Social psychologists have long known that emotions influence many aspects of decision making, and a growing body of research demonstrates that this is especially true in the domain of morality. Because morality generally consists of rules guiding our treatment of other people, and because emotions are often (though not always) elicited in the context of
Emotions Definition Emotions can be defined as psychological states that comprise thoughts and feelings, physiological changes, expressive behaviors, and inclinations to act. The precise combination of these elements varies from emotion to emotion, and emotions may or may not be accompanied by overt behaviors. This complex of states and behaviors is triggered by an event
Shame, guilt, pride, and embarrassment are considered self-conscious emotions that are evoked by self-reflection and self-evaluation. They are founded in social relationships whereby people interact, evaluate, and judge themselves and others. As such, it not surprising that self-conscious emotional experiences are prevalent in sport and exercise settings. In fact, it has been argued that self-conscious