Endorsement

Newspapers report political news and may also attempt to influence voting decisions through editorial endorsements, that is, formally stated support of political candidates or parties. In countries following the US and British system of organizing newsrooms, the news media have separate news and editorial staffs and pages, although it is not unusual for a news

Endorsement in Advertising

In the fields of consumer research, communications, and persuasion, few concepts have been studied more over the decades than that of endorsers in advertisements. An endorser can broadly be defined as any individual who appears in an advertisement as a spokesperson for that product. The endorser can be a well-known actor, athlete, or any other