What are the means of communication used by people when they conduct their everyday lives; and what meanings does this communication have for them? These are central questions guiding the ethnography of communication. The ethnography of communication is an approach, a perspective, and a method to and in the study of culturally distinctive means and
What are the means of communication used by people when they conduct their everyday lives; and what meanings does this communication have for them? These are central questions guiding the ethnography of communication. The ethnography of communication is an approach, a perspective, and a method to and in the study of culturally distinctive means and
Ethnography, the study of people in a natural setting, provides an opportunity for researchers to conduct a detailed study of a group of people while being immersed in the culture of that group. Ethnography (ethno, “people” or “folk,” and graphy, “to describe something”), sometimes referred to as participant observation or field research, involves the study
“Rhetoric” and “ethnography” are slippery concepts, each describing a practice or methodology as well as a class of textual objects. And while “rhetoric” describes an identifiable field of study more than does “ethnography,” which is most often associated with cultural anthropology, each is an inter- and cross-disciplinary enterprise whose character can vary depending on its