Many beauty industry manufacturers and distributors use focus groups to help determine whether their product is appealing, delivers its intended material, and elicits the desired consumer response. Such groups help the maker determine whether they have gotten it right. While some may be volunteer groups assembled through advertising, others are paid as test groups of
The weapon focus effect is the tendency for witnesses who observe an armed criminal to direct their attention toward the weapon so that they fail to encode and remember information about the perpetrator’s physical appearance as accurately as they would have if no weapon had been visible. This effect can have important consequences for the
The effect of an individual’s focus of attention on motor performance and learning has long intrigued both researchers and practitioners. Numerous studies have shown that what a performer focuses or concentrates on while executing a motor skill has an impact how well that person performs the skill. An important distinction is that between an external
The effect of an individual’s focus of attention on motor performance and learning has long intrigued both researchers and practitioners. Numerous studies have shown that what a performer focuses or concentrates on while executing a motor skill has an impact how well that person performs the skill. An important distinction is that between an external
Focus groups are one of the fundamental qualitative data-collection tools used in industrial and organizational psychology. According to R. A. Krueger (1994), a focus group is a carefully planned discussion that is designed to obtain perceptions about a defined area of interest in a permissive and nonthreatening environment. It can be used to explore a multitude
The weapon focus effect is the tendency for witnesses who observe an armed criminal to direct their attention toward the weapon so that they fail to encode and remember information about the perpetrator’s physical appearance as accurately as they would have if no weapon had been visible. This effect can have important consequences for the
For centuries, the hedonic principle that people approach pleasure and avoid pain has been the dominant motivational principle for many disciplines and across all areas of psychology. Even when Sigmund Freud discussed the need to go beyond the pleasure principle because people were controlled by the reality principle—environmental demands—he was simply modifying the pleasure principle