Why do groups form and how do groups develop? In this entry, different perspectives on group development are examined. There are a number of reasons that people join groups. William Schutz theorized humans seek out groups in an effort to fulfill one or more of the following fundamental needs: (1) need for inclusion—desire for affiliation,
Attitude Formation Definition An attitude is a general and lasting positive or negative opinion or feeling about some person, object, or issue. Attitude formation occurs through either direct experience or the persuasion of others or the media. Attitudes have three foundations: affect or emotion, behavior, and cognitions. In addition, evidence suggests that attitudes may develop