Framing of news has become a lively interdisciplinary research area in recent years. The sprawling growth of this research area has its roots both in the intellectual ferment spurred by the “linguistic turn” of social theories and political practices in the era of mediated politics. Although the extant framing studies vary in precise conceptual definitions
There is no single commonly accepted definition of framing in the field of communication. In fact, political communication scholars have offered a variety of conceptual and operational approaches to framing that all differ with respect to their underlying assumptions, the way they define frames and framing, their operational definitions, and very often also the criterion
Framing is a rhetorical tool used by communicators to delimit the scope of a situation or argument. Although it is “media framing” that has received extensive attention since the late 1970s, the framing construct is employed to understand communication in a wide range of disciplines, including speech, organizational behavioral, economics, political science, psychology, and sociology.
Gain-Loss Framing Definition Gain or loss framing refers to phrasing a statement that describes a choice or outcome in terms of its positive (gain) or negative (loss) features. A message’s framing does not alter its meaning. For example, the gain-framed message “One fourth of people will survive the attack” is semantically equivalent to the loss-framed