Global

Global Satellite Communication

The possibility of communicating over thousands of miles using a transmitter in space was proposed by Arthur C. Clarke in a 1945 article in Wireless World, in which he described a system of “extraterrestrial relays” or repeaters in space. Clarke calculated that an object put into orbit 22,300 miles (36,000 km) above the earth would

History of Global Media

The first phase of a truly global media network ran from the 1860s through the 1920s. Two major interpretations of this era are available. One, long established, emphasizes how aggressive nation-states deployed communication firms to further their own economic and political goals in carving up the planet. Another, more recent, reads the period as one

Advertising: Global Industry

Advertising is the key link in the mutually sustained global expansion of consumer goods and services industries and the media of communication that carry their commercial messages. In this structural context, advertising is much more than the images and brand names that form the surface of consumer culture. It is the life-blood of the media

Global Health Initiatives – Health Economics – iResearchNet

Recent years have seen important shifts in global development assistance for health (DAH). Global health initiatives (GHIs) – consisting of bilateral donor and multilateral programs, and global public–private partnerships – have mobilized significant new financing for health programs, and equate to a considerable proportion of overall overseas development aid (ODA) for health in many low-

Global Public Goods and Health – Health Economics – iResearchNet

Public goods have, for centuries, been part of the economic analysis of government policy at the national level. This has included many goods associated with improving population health, such as water and sanitation. However, in an increasingly globalized world, health is an ever more international phenomenon. Each country’s health affects, and is affected by, events

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