Integrated

Integrated Marketing Communications

In the 1960s, Chevrolet spent almost its entire US television media budget on one program – the Dinah Shore Show. At that time prime-time viewers had only three network channels to choose from and an advertiser could reach 80 percent of US households on any given evening by running commercials on CBS, NBC, and ABC

Integrated Theories of School Violence

In recent years, criminologists have begun to develop theories that address why and how juvenile delinquents may become adult criminal offenders. Referred to as integrated or developmental theories, this school of thought tends to focus on risk and protective factors and generally utilizes longitudinal studies to develop explanations for why some young people desist from

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