Interactivity

Interactivity in Reception

Interactivity is regarded as one of the most critical concepts in new media theories due to the increasing popularity of interactive media such as the Internet, computer games, and computer-mediated communication (CMC) media. Despite the explosion of theoretical discussions on the concept of interactivity, a precise explication of the concept is yet to be accomplished.

Interactivity

Interactivity is a relatively new, evolving, and still elusive concept in the study of communication, most frequently associated with new digital media technologies. The concept’s elusiveness may result from the common use of the term to identify a loosely defined bundle of attributes rather than a single attribute or phenomenon. At its core, interactivity refers

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