Internet ratings systems, such as those provided by Nielsen//NetRatings or comScore Media Metrix, measure and rank the popularity of different websites and are used extensively in setting online advertising rates. The three typical online metrics are unique visitors, page views, and reach. In theory, these are simple measures: unique visitors measures the number of visitors
Communication scholars interested in new media are increasingly archiving content of the Internet or “web content,” and studying web archives to examine retrospectively content produced and distributed on the web, and the behavior of those producing, sharing, and using the world wide web. Although web archiving has been actively pursued since the mid-1990s, new media
Internet usage refers primarily to the online activities of visiting web pages and using email. It is reasonable to expect differences in online activities between different age groups. However, international Internet data frequently excludes age as a variable, making age-based analyses more challenging (Findahl 2004). To accurately evaluate the data that does exist, both general
The Internet is a global network of computer networks linked by various information and telecommunication infrastructures and technologies. The Internet and the technologies which transmit its rivers of information around the globe are conceptualized and regulated by all countries of the world within the framework of their political, economic, social, and cultural systems. Each country
Communication created and shared through the Internet has proliferated since the mid-1990s, with more people adapting to the web’s creative spaces through easy-to-use technology. Indeed, much popular communication today is likely also to be classified as computer-mediated communication. The Internet not only provides access to web spaces where people view or listen to digital video
Internet use is widespread and growing. Current studies indicate that 149 million people are online worldwide, and that the number is increasing at a rate of 12% per month. According to the U.S. Census Bureau, 22.2% of the 76 million American computer users aged 3 and older use the Internet, and one fifth of children