Letter

Name Letter Effect

Name Letter Effect Definition The name letter effect refers to people’s tendency to favor the letters that are included in their names more than letters that are not in their names. In plain terms, people like the letters in their names better than they like the rest of the alphabet. Because the link between name

Lost Letter Technique

Lost Letter Technique Definition The lost letter technique is used to measure people’s attitudes by dropping stamped letters addressed to various organizations in public areas and then recording how many of the letters are returned via the mail. It is assumed that people will be more likely to return a letter if it is addressed