Altheide and Snow (1979) were the first to use the term “media logic” to identify the specific frame of reference of the production of media culture in general and of the news in particular. They define media logic as a way of seeing and interpreting social affairs. Elements of this form of communication include the
Logic and rhetoric are such broad subjects that in order to profit from their comparison we must make at least one division in each field. Logic in the narrow sense is mainly concerned with the consequence relation (“following from”), and a well-documented tradition exists from Aristotle’s Prior analytics to the present that explores this question.