Just as there are numerous kinds of media – from electronic to print, local to worldwide – so too are there many different forms of media corporations. There are corporations that are vast multinational conglomerates operating in unrelated industries and spanning the globe, and those that focus on a single medium in a solitary market.
Because of the extensive penetration of media into society, and the different purposes and types of information conveyed, there are a number of possible media effects. For the sake of simplicity, these possible media purposes are categorized as those intended to persuade (e.g., advertising, propaganda), inform (e.g., news), or entertain (e.g., narrative television, film). In
Like many other spheres of contemporary life, the mass media have been profoundly affected by the processes of globalization. During the 1990s, the global media landscape was transformed as a result of the deregulation and privatization of broadcasting and telecommunication, enabling a quantum leap in the production and distribution of media products across continents and
When labor is in the news media, it reveals – perhaps more than any other subject – the economic, political, and professional conflicts between the practice of journalism and the business of media. The problem of the news media’s coverage of organized labor is that the news media are both the social institutions designated to
Markets are where media function. They also provide the foundation of economic analyses, providing the context and mechanisms for explaining and predicting media and audience behaviors. Economists define markets broadly as any context in which goods and services are offered and purchased. Markets are thus defined by a set of goods or services, the set
The issue of media conglomeration, or the phenomenon of a vast amount of cultural (media) production being controlled by a relatively small number of corporations, has generated heated debates among communication scholars, policymakers, and industry practitioners. In these debates, the concept of media conglomeration primarily refers to ownership structures within media and communications industries, as
The core task of media management is to build a bridge between the general theoretical disciplines of management and the specificities of the media industry. Media management is, however, neither a clearly defined nor a cohesive field but rather a loose agglomeration of work by researchers from various scientific fields. The syllabi from the rash
In an age of rapid technological innovation it would seem counterintuitive to assume that marketing and advertising techniques would remain stagnant; to survive and prosper, as in all aspects of business, marketers need to adapt their strategies and activities and advertisers need to evolve in terms of style, content, and media application. Media, both as
Structures of media ownership take the form of either public or private enterprises. “Public” refers to those media funded at least partially out of general public revenues, whereas in the general sense “private” means media whose financing is provided by individuals, families, or groups. Public media can be state-owned (as in the former Soviet Union)
All the goods and services used in everyday life possess intrinsic qualities that meet human wants, and even those that cater to basic needs, like hunger, may also satisfy a desire for beauty or a wish to communicate. Food is more enjoyable if made with love or artistically presented and served with style. These material