Qualitative research may be broadly said to be research in which data in the form of words are collected and examined thematically. In other words, what is of interest to the researcher is an exploration, in a natural setting, of the meanings people bring to the qualities, nature, or essence of a phenomenon. The aim
Quantitative methodologies can be generally defined as the various procedures used to examine differences between groups and relationships between variables with respect to quantifiable phenomena. The list of potentially quantifiable phenomena is immense and includes any type of behavior, attitude, perception, knowledge domain, or other extant characteristic that can be measured numerically. Quantitative methodologies are