Persuasion Definition Persuasion is a method of changing a person’s cognitions, feelings, behaviors, or general evaluations (attitudes) toward some object, issue, or person. Although any change technique is sometimes referred to as persuasion regardless of the target of influence, the term more commonly refers to a method of change in which a person is deliberately
Resisting Persuasion Definition Resistance is central to persuasion. Without resistance, persuasion is not necessary. Resistance to persuasion can be desirable, for example, when non-smokers repeatedly resist advertisements and peer pressure encouraging them to smoke. But resistance can also be an undesirable characteristic, as when smokers resist the many strong messages encouraging them to stop smoking