Myth comes from the Greek word mythos meaning “speech” or “story.” Contrary to popular parlance that says a myth is something untrue, false, or fake, mythology is in fact true stories and timeless tales passed down from generation to generation. Myths provide answers and explanations for the big questions of life, such as: where did
“Communication” derives from the Latin term communicare meaning to share or impart and to make common. “Popular communication” refers to those efforts of, by, and for the people that establish and maintain this sharing and commonality. In this sense, communication is the basic requirement for sustaining any social group. “The people” are generally understood as
Rituals and ritualization can be found in all aspects of contemporary social life: religion, education, politics, popular culture, work life, family life, friendship, consumption, and leisure. Formal ceremonies such as religious observances, weddings, funerals, or oaths of office are familiar; the rest of social life is also punctuated by small bits of ritual and ceremoniousness
Communication created and shared through the Internet has proliferated since the mid-1990s, with more people adapting to the web’s creative spaces through easy-to-use technology. Indeed, much popular communication today is likely also to be classified as computer-mediated communication. The Internet not only provides access to web spaces where people view or listen to digital video
Popular communication is an interdisciplinary, multi-theoretical, multi-methodological philosophy of media and audiences. It has evolved as a nonhierarchical perspective that emphasizes the value of objects, behaviors, attitudes, and beliefs associated with everyday life. Gunn and Brummett (2004, 705) ask provocative questions about popular communication that capture the difficulty of defining the term: “Whose child is