The priming effect refers to media-induced changes in voters’ reliance on particular issues as criteria for evaluating government officials. The more prominent any given issue in the news, the greater the impact of voters’ opinions about that issue on their evaluations of government. The priming effect creates volatility in public opinion, especially during election campaigns.
Priming refers to the process of temporarily activating an individual’s mental constructs (i.e., trait concepts, stereotypes, contexts, goals) and observing the subsequent effect of this activation on psychological, social, and/or motor behavior phenomena. Every individual possesses a set of mental representations (that are constantly being added to or developed) about themselves and the world around
Priming refers to the process of temporarily activating an individual’s mental constructs (i.e., trait concepts, stereotypes, contexts, goals) and observing the subsequent effect of this activation on psychological, social, and/or motor behavior phenomena. Every individual possesses a set of mental representations (that are constantly being added to or developed) about themselves and the world around
Priming Definition Priming is the process by which perception (or experience) of an item (or person or event) leads to an increase in its accessibility and the accessibility of related material and behaviors. Priming is a phenomenon that is enormously influential in people’s everyday lives, yet people are typically unaware of its operation and impact.