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Public Health Approach and School Violence

Too often, violence in general, and school violence in particular, is handled punitively. Law enforcement personnel are often involved in such cases, and harsh punishments may be doled out to offenders. While there are certainly some benefits to this approach, some advocate for a different focus. A public health approach sees juvenile violence as an

Public Opinion Polling

The term “public opinion polling” generally refers collectively to both the representative survey method and to the institutes that specialize in employing this method, particularly to commercial survey institutes. Other terms commonly employed in this context are: “public opinion research,” “survey research”, or simply, if somewhat confusingly, “public opinion.” The term “demoscopy” (Greek: “observation of

Public Relations Specialist Career

Public relations (PR) specialists develop and maintain programs that present a favorable public image for an individual or organization. They provide information to the target audience (generally, the public at large) about the client, its goals and accomplishments, and any further plans or projects that may be of public interest. PR specialists may be employed

Public Opinion Researcher Career

Public opinion researchers help measure public sentiment about various products, services, or social issues by gathering information from a sample of the population through questionnaires and interviews. They collect, analyze, and interpret data and opinions to explore issues and forecast trends. Their poll results help business people, politicians, and other decision makers determine what’s on

Public Transportation Operator Career

Public transportation operators include drivers of school buses, intercity buses, local commuter buses, and local transit railway systems, such as subways and streetcars. Many drivers run a predetermined route within a city or metropolitan area, transporting passengers from one designated place to another. Intercity drivers travel between cities and states, transporting passengers and luggage on

Public Service Broadcasting

Public service broadcasting (PSB) is funded by the public, and regulated to ensure that it serves the public interest. Public service broadcasters (PSBs) should be distinguished from state broadcasters, which function mainly to serve the interests of the government, and purely commercial broadcasters, which respond primarily to individual consumer choices rather than to any notion

Public Access Television

Public access television – also known as community television or open channels – is a form of television in which citizens produce programs and bypass corporations, governments, journalists, and other gatekeepers to transmit their programs directly to audiences. Proponents of public access television promote it as a remedy to commercialism, centralization, and lack of diversity

Public Relations Field Dynamics

Systems theory reveals that organizations are integrated into their social environment by means of a network of relationships. In part, this rationale of organizational success motivated Harlow, who used the term “public relations” (PR) to describe the field of “all types of relations an organization has with its publics” (1957, xi). Systems theory and relationship

Intercultural Public Relations

Although public relations practice is slightly ahead of the public relations body of knowledge, both have developed ethnocentrically in the twentieth century, based predominantly on experience and research from the United States and to a lesser extent from some countries in Europe (Sriramesh & Vercic 2003; Van Ruler & Vercic 2004). However, public relations practice

Public Relations: Media Influence

Earning public understanding and acceptance through reports in the press is one of the oldest means–ends schemes in public relations (PR). Firms, governments, NGOs, and interest groups alike use the media to convey their message to their publics. Hence, media influence is a two-step process. Whether PR efforts lead to news items in the media

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