Publics

Trust of Publics

The “trust of publics” or “public trust” can be defined as a process and outcome of a publicly generated, communicative, complexity-reducing mechanism within which publicly perceptible individuals, organizations, and other social systems act as “trust objects.” Public trust is generated and subjected to change within a mediated, public communication process in which “trust subjects” have

Publics: Situational Theory

During the past 40-odd years, James E. Grunig’s situational theory of communication behavior has been developed, changed, empirically tested, and adjusted through new research, with the purpose of defining the communication process and the behavior that results from it. Situational theory seeks to explain why people communicate and when it is most likely that they