Qualitative methodology includes a variety and diversity of methods, procedures, and research designs. All kinds of qualitative methods have in common that their main research aim is a deeper understanding of the research object. Therefore, they are nonstandardized tools that can be adapted flexibly to every kind of research object, which can better be called
At first sight, a scientific interview resembles a common conversation, a qualitative interview even more so than a standardized one. Unlike a day-to-day conversation, however, such an interview takes place in an artificial situation, follows specific rules, and is conducted to reach a predefined goal. An open-ended interview can be conducted for two different reasons.
Like quantitative content analysis, qualitative content analysis is an empirical method of social sciences for analyzing live or recorded human communication such as newspaper articles, protocols of television news or programs, transcripts of interviews, or protocols from observations. This written or transcribed material is called text material in this context. From a general perspective, there
Qualitative research is an approach to inquiry that refers to a broad umbrella domain of various research traditions and investigative and analytic practices employed by researchers in a wide range of subject disciplines. One way of understanding the variety is to understand qualitative inquiry from the perspective of three broad philosophical paradigms that represent various
Qualitative research may be broadly said to be research in which data in the form of words are collected and examined thematically. In other words, what is of interest to the researcher is an exploration, in a natural setting, of the meanings people bring to the qualities, nature, or essence of a phenomenon. The aim
Qualitative research in psychology is a versatile and indispensable methodology characterized by its in-depth exploration of human phenomena within their natural context. This article provides an overview of qualitative research, outlining its defining characteristics, data collection and analysis methods, and diverse applications in psychology. Despite its merits, qualitative research faces criticisms and challenges that demand