Reasoned

Theory of Reasoned Action

The theory of reasoned action (TRA) is a general theory of behavior that was first introduced in 1967 by Martin Fishbein, and was extended by Fishbein and Icek Ajzen (e.g., Fishbein & Ajzen 1975; Ajzen & Fishbein 1980). Developed largely in response to the repeated failure of traditional attitude measures to predict specific behaviors, the

Reasoned Action Theory

Reasoned Action Theory Definition The theory of reasoned action (TRA) is a model for predicting people’s behavior, which states that the best predictor of people’s behavior in any given situation is their intention to perform the behavior. Not surprisingly, the best predictor of whether people will actually do something is whether they intend to do