Rhetoric

Rhetoric and Logic

Logic and rhetoric are such broad subjects that in order to profit from their comparison we must make at least one division in each field. Logic in the narrow sense is mainly concerned with the consequence relation (“following from”), and a well-documented tradition exists from Aristotle’s Prior analytics to the present that explores this question.

Rhetoric and Media Studies

Few would deny media’s increasingly central role in the everyday lives of most individuals, particularly in first and second world countries. And increasingly, few would deny media’s rhetorical influence in how people come to understand themselves and those around them. News media shape the way individuals see their communities as well as those on the

Medieval Rhetoric

As an area of investigation, “medieval rhetoric” refers to the discipline taught as rhetoric in the liberal arts curriculum of western Europe, as well as to how that art was adapted to communication practices for secular and ecclesiastical purposes, between the fifth and the fifteenth centuries. Study of medieval rhetoric includes examining the continuance of

Rhetoric in the Middle East

An overview of rhetoric in the Middle East should begin with the recognition that the terms “rhetoric” and the “Middle East” are not neutral, as they reflect the ideological and cultural values of the Occident. There is a general consensus that the notion of rhetoric, coined by Plato in the fourth century bce to define

Rhetoric and Narrativity

For centuries, rhetoricians, communication scholars, and practitioners have recognized narrative’s rich descriptive and persuasive appeal. Numerous essays, books, and monographs address the nature and functions of narrative in disciplines as varied as rhetoric and communication, biology and anthropology, psychology and sociology, political science and public policy, and theology and philosophy. Throughout rhetorical history, narrative has

Nonverbal Rhetoric

The word “nonverbal” is used to describe the many ways human beings communicate without overtly using words. Typically, this encompasses body movements (gestures, facial expressions, eye behavior, touching); body positioning (posture, distance from and alignment to others); and vocal behavior (rate, pitch, intensity). Sometimes physical (appearance) and environmental (architecture, design) features are also included. History

Rhetoric in North America: Canada

Rhetorical study in Canada resists neat categorization, in part because it is a relatively recent phenomenon characterized by a rich diversity of perspectives and approaches, and by a comparatively fluid conception of what it means to engage in scholarly activity in rhetoric. As an academic specialization, rhetoric emerged in Canada only in the last two

Rhetoric in North America: Mexico

Rhetorical practice and teaching existed in ancient native cultures in Mexico, mainly in the Aztec and Mayan civilizations (Beristáin & Ramírez Vidal 2005). Western rhetorical tradition was introduced into Mexico with the European conquest and Catholic evangelization: the triumph of the occidental civilization in the “new world” was due to the success of European rhetoric.

Rhetoric in East Asia: China and Japan

Chinese rhetorical thought can be traced back to the Spring and Autumn period (770– 476 bce). The word for “rhetoric” in Chinese came from Confucius’ (551–479 bce) speech in The book of changes: “The gentleman advances in virtue, and cultivates all the spheres of his duty. His honesty and good faith are the way in

Rhetoric in East Asia: Korea

The history of Korean rhetoric is the history of translation of and communication with its neighboring foreign cultures. From its early period of the Three Kingdoms to the later Yi dynasty, Korea sought its own ways of expression under the influence of Chinese culture. More recently, from the beginning of the twentieth century to its

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