As a conceptual extension of social identity theory, John Turner and his colleagues developed self-categorization theory. Self-categorization theory seeks to understand and explain the processes by which people form cognitive representations of themselves and others in relation to different social groups. The underlying premise behind this theory is that people place themselves and others into
Self-categorization theory addresses the problem of the psychological group. Are there such things as psychological groups? How do they form? How is a collection of individuals able to act, think, and feel as a group, collectively, as if, in the extreme, the group members shared a common mind? It is taken for granted that human
As a conceptual extension of social identity theory, John Turner and his colleagues developed self-categorization theory. Self-categorization theory seeks to understand and explain the processes by which people form cognitive representations of themselves and others in relation to different social groups. The underlying premise behind this theory is that people place themselves and others into