Semiotics

Rhetoric and Semiotics

Semiotics is the study of signs and signification, including both linguistic and nonlinguistic signs. The American philosopher Charles Sanders Peirce (1839–1914), who coined the term and did innovative work in the area, regarded it as the study of that which supports inferences; that is to say, of how signs enable interpretive inference to other signs.

Semiotics

Semiotics is an interdisciplinary field that studies “the life of signs within society” (Saussure 1959, 16). While “signs” most commonly refer to the elements of language and other symbolic communication, it also may denote any means of knowing about or representing an aspect of reality. Accordingly, semiotics has developed as an affiliate of such traditional

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