The term “social perception” might seem a misnomer, as it refers less to how people perceive their social environment through their senses than to how they make a judgment. Unlike the color of a car or the loudness of a piece of music, both of which can be more or less directly perceived by the
According to the impersonal impact hypothesis, the mass media influence individuals’ perceptions of risk to others (societal-level risk), but not perceptions of risk to themselves (personal risk). Implicit in this hypothesis is the notion that individuals can compartmentalize various perceptions of risk, differentiating between societal-level judgments, or beliefs about the larger community with respect to
Unrealistic optimism, suggested by LeJeune and Alex in 1973, was described as the “illusion of unique invulnerability.” It was further developed by Weinstein (1980) in an article on individual perceptions of future life events. This illusion refers to an individual’s tendency to believe oneself invulnerable or at very low risk of suffering misfortune and victimization.
The introduction of radio broadcasting during the 1920s released a tide of social changes, which have profoundly affected every society in the world, changes that have subsequently been amplified by television and information and communication technology. By the end of the twentieth century these electronic media had become so embedded in social, political, and economic
Television history has developed relatively recently. After pioneering work in the UK (Briggs 1961–1995) and the US (Barnouw 1976), national histories of television (and broadcasting) have been written, mostly in Europe and sometimes beyond (bibliographies can be found at André Lange’s history of television website). Historians have focused mostly on political and institutional history. Television
Human relations may be considered as patterned interactions over time. Thus, temporal change and continuity are constant and fundamental features of the human condition. In this perspective, the typical usage of the social change concept—as only applying when a “normal” state of affairs is radically and rapidly altered—involves several flawed assumptions, including the idea that
Social structure has been used in anthropology as the descriptor for a variety of conceptualizations of human organization. The term, wrote Claude Lévi-Strauss, “has nothing to do with empirical reality but with models which are built up after it.” The building up of such models was a central preoccupation in anthropology in the mid-20th century.
Social cognitive career theory (SCCT) is a relatively new theory that is aimed at explaining three interrelated aspects of career development: (1) how basic academic and career interests develop, (2) how educational and career choices are made, and (3) how academic and career success is obtained. The theory incorporates a variety of concepts (e.g., interests
Social judgment theory (SJT; Sherif & Hovland 1961; Sherif et al. 1965) is based on the premise that the effect of a persuasive message on a particular issue depends on the way that the receiver evaluates the position that the message puts forth (O’Keefe 1990). Sherif et al. (1965) claimed that an individual’s attitude toward
Social Comparison Theory Social comparison, a pervasive aspect of daily life, consists in comparing oneself to others in order to evaluate or enhance some aspect of the self. The first systematic theory of social comparison was proposed by Leon Festinger, who was interested in the effects of social comparisons on self-appraisals of abilities and opinions.