Stereotypes are gross generalizations about people. A stereotype is a category-based cognitive response whose affective counterpart is prejudice and whose behavioral counterpart is discrimination. By judging others not on knowledge of their individual complexities but on their inclusion in an outgroup, stereotyping is categorical thinking that can engender racism, sexism, homophobia, xenophobia, and other types
Stereotypes are rigid clusters of overly simplified social and cultural characteristics conjoined into a single, imagined identity or schematic theory used to label a social group and assess members’ character, attitudes, and behaviors. They offer comfortable, convenient filters to make sense of complexity and are inherent in the act of social categorization and perception. Based
Occupational stereotypes are a reflection of our tendency to use heuristics in our thinking about the world in the place of data. The result in this domain can be, and often is, prejudice and unequal opportunities for those demographic groups who become labeled. Classes of occupations can also suffer from generalizations made about them. However
Sex role stereotypes represent women and men in highly generalized, often unrealistic, ways. Such media stereotypes are important because representation plays a key role in shaping what becomes social reality. Mediated messages influence knowledge as well as what is deemed significant and interesting (Brooks & Hébert 2006). Repeated media images shape attitudes, beliefs, and values.
Stereotypes Definition Stereotypes are generalized beliefs about the characteristics that are associated with the members of a social group. In 1922, the journalist Walter Lippmann first popularized the term stereotype, which he described as the image people have in their heads of what a social group is like. Early researchers examined the content of social