Since the advent of the post-World War II era, television has functioned as the quintessential mass medium. Television’s status as a central cultural storyteller that offers a widely shared lens on news information, media events, and fictional narratives has allowed it to transcend academic approaches and operate as a crucial object of study for a
Research on exposure to television builds a large and heterogeneous field with one common denominator. Studies of television viewing try to provide evidence on the question: What do people do with television? Exposure to television has developed as a major research field since we cannot understand television as a medium of public communication without considering
From the very beginning, the oxygen that has given life to the Rodney King story is television. (Alter 1992, 43) Nearly fifteen years have passed since the now-infamous ”Holliday videotape” was aired across the country, but the images captured on that sixty-eight second video clip still resonate in the public’s mind. California highway troopers attempted to
The term “instructional television” (ITV) is multidimensional, with definitions varying widely, depending on context, time period examined, and other factors. The term is frequently related or used interchangeably with other terms on this website, including Classroom Instructional Technology, Distance Education, and Educational Media, among others. At the most basic level, ITV refers to the use
During their colonial occupation, many parts of Asia, Africa, Latin America, and the Caribbean were underdeveloped; forced labor was used in mines, fields, and plantations to supply the factories of Europe. Television has been part of state-led reconstruction attempts for national development since the 1970s, albeit with no explicit policies. After the pressure to privatize
Radio and television program directors plan and schedule program material for stations and networks. They determine what entertainment programs, news broadcasts, and other program material their organizations offer to the public. At a large network, the program director may supervise a large programming staff. At a small station, one person may manage the station and
Radio and television announcers present news and commercial messages from a script. They identify the station, announce station breaks, and introduce and close shows. Interviewing guests, making public service announcements, and conducting panel discussions may also be part of the announcer’s work. In small stations, the local announcer may keep the program log, run the
“Television” refers to “seeing from afar.” It describes a physical device, a cultural system, and a labor process that brings the two together and embeds them in the daily experience of half the world’s population. “Popular” signifies of, by, and for the people, offering transcendence through pleasure, but doing so by referring to the everyday.