Campaign

Election Campaign Communication

Election campaigns are among the most important events in the lives of democracies and societies in transition. Campaigns often constitute the high points in public debate about political issues. Election campaign communication takes different forms in different national and regional contexts. It is shaped by both party and media systems and by the regulatory environment

Advertising Campaign Management

The key to unified and successful advertising campaigns is solid management. Each advertising campaign contains visible as well as unseen aspects. To the average consumer, a campaign is a series of advertising messages that look or sound alike. To the practitioner, a campaign embodies a wide range of activities that may include brainstorming, consumer surveys