Desirability

The social desirability bias is a major response set that is possibly active when data are collected in empirical social studies with interviews, psychometric tests, or questionnaires in particular. This tendency interferes with the “true values” of the subjects’ traits or states that are to be assessed and puts a systematic bias onto the measured

In the context of participating in a psychology study, social desirability bias refers to the tendency to present one’s self in a favorable way rather than to give accurate answers. In other words, participants have a tendency to answer in ways that make them look good in the eyes of others, regardless of the accuracy