This article explores the accuracy and effectiveness of profiling within the criminal justice process, with a focus on the United States. The introduction provides a historical context and defines profiling while emphasizing its significance in criminal investigations and law enforcement strategies. The first section delves into the accuracy of profiling through an examination of various
How effective is advertising in contemporary markets? What does advertising effectiveness mean? By the term “advertising effectiveness,” we mean what change advertising achieves in markets. Advertising also creates changes in awareness, attitudes, beliefs, and intentions. These are all valid effects of advertising. However, in the interest of focus and parsimony, this article focuses on the
In the 1990s, accountability of advertising came high on the agenda in the commercial communication world. As a result a growing need for knowledge about the way the media environment influenced advertising effectiveness emerged. Standardized tools and new media studies were developed. And after 2000, greater actionability for media planners even on a day-to-day basis
This article explores the critical domain of health psychology by exploring the measurement of effectiveness in relaxation therapies. Beginning with a comprehensive introduction to relaxation therapies, their definition, and the imperative need to assess their efficacy, the article adopts a health psychology perspective to elucidate the significance of measuring outcomes. The subsequent sections meticulously examine
This article explores the effectiveness of public health policies in preventing smoking, emphasizing their impact on behavior guided by health psychology theories. Beginning with an overview of the theoretical frameworks informing smoking prevention, the discussion delves into specific policies, such as taxation, advertising regulations, and smoke-free laws. A critical analysis of these policies considers their