Elisabeth

Elisabeth Noelle-Neumann

Elisabeth Noelle-Neumann stands for a paradigm shift in the field of media effects research. In 1972 she presented her spiral of silence theory in Tokyo in a lecture entitled “Return to the concept of powerful mass media.” This paper can be seen as a break with the “minimal effects” hypothesis. Noelle-Neumann argued that research confined

Elisabeth Kübler-Ross

The first born of triplets in Zurich, Switzerland, on July 8, 1926, Elisabeth Kübler-Ross became a psychiatrist, best known for her pioneering work in the care of dying patients. Her pathway to medicine was not without obstacles. Her father wanted her to join him in his business as a secretary, and when she refused, he

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