Structures

Social Structures

Social structure has been used in anthropology as the descriptor for a variety of conceptualizations of human organization. The term, wrote Claude Lévi-Strauss, “has nothing to do with empirical reality but with models which are built up after it.” The building up of such models was a central preoccupation in anthropology in the mid-20th century.

Cost and Revenue Structures in the Media

Media rely on different combinations of revenue from consumers and advertisers to pay production costs and earn a profit. Reliance on either revenue source is determined by the characteristics of the media good, and by consumer and advertiser demand for the good. Consumers select media products that meet needs such as entertainment or information for

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