Theory

Structuration Theory

The theory of structuration by Anthony Giddens is one of the most influential perspectives of the late twentieth century in the communication discipline. Its main argument is that communication in social systems is not simply a matter of individual action or social structure but a joint product of both these moments: social action, including communication

Institutional Theory

Institutional theory is a theoretical framework for analyzing social (particularly organizational) phenomena, which views the social world as significantly comprised of institutions – enduring rules, practices, and structures that set conditions on action. Institutions are fundamental in explaining the social world because they are built into the social order, and direct the flow of social

Roe’s Theory of Personality Development and Career Choice

Anne Roe (1904—1991) was born and raised in Denver, Colorado. Upon graduating from the University of Denver, she attended Columbia University, following the recommendation of Thomas Garth. At Columbia, Roe worked in the office of Edward Lee Thorndike, graduating with her Ph.D. in experimental psychology under the supervision of Robert S. Woodworth. The publication of

Holland’s Theory of Vocational Personalities and Work Environments

The origin of John L. Holland’s theory of vocational personalities can be traced back to his 1966 publication Psychology of Vocational Choice, which was followed by four subsequent editions of Making Vocational Choices. With each edition, Holland built a more comprehensive theory of career counseling and tackled new issues arising from the complex relationship between

Holland’s Theory of Vocational Choice

The theory of vocational choice developed by John L. Holland is one of the most widely researched and applied theories of career development. Based on the premise that personality factors underlie career choices, his theory postulates that people project self-and world-of-work views onto occupational titles and make career decisions that satisfy their preferred personal orientations.

Priming Theory

The priming effect refers to media-induced changes in voters’ reliance on particular issues as criteria for evaluating government officials. The more prominent any given issue in the news, the greater the impact of voters’ opinions about that issue on their evaluations of government. The priming effect creates volatility in public opinion, especially during election campaigns.

Action Theory

Action theory is based on a school of thought in philosophy, social and cognitive psychology, neurology, and organizational behavior as well as in counseling and career development. This school of thought addresses the intentional, goal-directed nature of human behavior. It has historical roots in the works of George Herbert Mead, Talcott Parsons, and Lev Vygotsky

Attachment Theory

Attachment theory provides a useful theoretical framework for understanding how relationships function to facilitate or hinder developmental progress, such as progress in career development. A central tenet of this theory concerns the central role of attachments as enduring emotional bonds of substantial intensity that influence healthy development and participation in satisfying relationships. Regularities in interactions

Appraisal Theory

The evening news on TV presents extensive coverage of an oil spill just off the Spanish coast. The audience sees the sinking of an oil tanker in a severe storm, learns that it has leaked tens of thousands of tons of heavy fuel oil, and watches pictures of birds fighting a hopeless fight for survival

Catharsis Theory

Catharsis theory has played an important role in the discussion about the effects of violence in the mass media for many years. The term “catharsis” is derived from the Greek katharsis which means cleansing, purging, or purification. In the form the theory is used in communication research, it implies that the execution of an aggressive

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